The people DAF Trucks wants to attract often underestimate the value they have to offer. Made for DAF turns this insight into an employer brand idea that shows that if DAF asks a lot, it offers just as much in return, helping attract highly qualified talent.

Insight

The audience we want to reach does not realize what they themselves have to offer.

Idea

Made for DAF. If you ask as much as DAF does, you need to have just as much to offer.

Impact

Strengthens the employer brand and attracts highly qualified candidates.