Many SMEs are hesitant about advertising because they do not know where to begin or whether it is worth the investment. Advertising Starter lowers that threshold with practical tools and guidance, making advertising more accessible and increasing uptake of mass media.

Insight

SMEs need help. They are strong at running their business, but unsure about investing in advertising and where to begin. Is it worth the investment, and where should I start?

Idea

Advertising Starter. Promote advertising itself with tools that help SMEs get started on their own.

Impact

Lowers barriers to advertising and increases the number of SMEs choosing mass media.