Problem gamblers in the young adult audience are difficult to reach because shame and guilt keep them hidden. By reframing a gambling stop as a way to switch life back on, the campaign raises awareness, reduces barriers to seeking help, and supports recovery at scale.

Insight

Young adult problem gamblers are invisible, hard to reach, and unreceptive due to feelings of guilt and shame.

Idea

Take back your life, take a gambling break. When you switch on the gambling stop, you switch your life back on and make life your favorite game again.

Impact

Raises awareness, lowers barriers to seeking help, and supports recovery among problem gamblers. And 100,000 gambling stoppers. Special recognition: Effie Winner 2025.